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Director, Commercial Data Science and Decision Analytics - Brand Analytics

  • Commercial
  • Worker Status: Employee
  • Time Type: Full time
    • US - Remote


General Scope and Summary

Sage Therapeutics is searching for a creative and integrative thinker for an important role in leading and delivering analytics capabilities and projects to help drive our brand strategies and performance. This role is part of the Insights, Analytics, and Forecasting team, whose aim is to transform our customer engagement model and drive performance through superior insights and analytics. This individual will be responsible for leading the brand analytics strategy and execution roadmap to support all franchisees. This individual will have an opportunity to lead projects for commercial, omnichannel, and brand analytics across multiple levers of marketing and sales and leverage these capabilities to drive business strategy, performance, and impact. The analytics scope includes commercial performance tracking and analytics, advanced analytics/data science, and digital/omnichannel analytics. Working across key US Commercial functions and all levels of leadership, this individual will have an opportunity to work with colleagues and third-party partners to help define and build analytics capabilities along with conducting deliberate discussions with stakeholders to optimize promotional investments, including media, and identifying the opportunities to increase the promotional effectiveness. We are looking for a storyteller who can help influence the brand strategy by collating the information from multiple sources (media tracking, brand performance metrics, competitive media tracking, etc.) and then presenting the information in a well-defined and easy to understand format to stakeholders.

A high proficiency in syndicated and custom pharmaceutical data sources, analytic applications and methodologies, and advanced data science is required. A deep understanding of marketing and promotions in life sciences space is required. This person should have an ability to apply best-in-class analytics along with a practical orientation on how to leverage these for decision-making and impact. These capabilities would include core analytics capabilities in areas such as identification of business opportunities, segmentation and targeting, return on investment analytics, investment optimization, patient mapping/flow analysis, tracking of the media execution against the benchmark goals, and experimental design. Further, we’re looking for an analytics leader who has experience and can shape customer engagement strategies leveraging customer engagement and digital channel data. This includes channel execution, engagement, impact assessment, and development of predictive models to guide customized content by channel and customer. Additionally, this leader will work as part of multi-functional teams in defining the data strategy required to support analytics. This role works closely with the Marketing, Sales, Commercial Operations, Market Access, and Digital Enterprise and Capabilities teams.

Roles and Responsibilities

  • Define company-wide brand analytics strategy along with execution roadmap.

  • Define required analytics initiatives and projects to support business strategies, building, deploying, and embedding these analytic capabilities into the business and operations.

  • Define and implement analytic plans to design customer engagement strategies, optimize customer engagements with “next best action”, and optimize performance. This includes measurement of business impact of personal and non-personal engagements.

  • Deliver core commercial analytics required to support business planning and performance management, including ad hoc analyses, segmentation and targeting, patient mapping and flow analysis, and business opportunity identification.

  • Lead projects to drive change management, working across cross-functional business partners and different levels of management.

  • Lead the definition and development of customer-centric analytics to optimize execution, customer engagement, impact, and refinement of omnichannel activities, partnering closely with the Commercial, Commercial Operations, and Digital Enterprise Capabilities teams.

  • Establish, document, and scale digital and customer analytics capabilities in order to embed them into on-going operations.

  • Lead rapid testing of new analytics capabilities focused on assessing viability and impact and expanding rapidly if successful.

  • Collaborate with Sales Force Effectiveness and Analytics and Commercial Operations to ensure success of key business processes.

  • Champion the use of insights and analytics in decisions across the business.

  • Serve as a strategic advisor to key Commercial stakeholders.

  • Monitor the external environment to stay up-to-date on leading analytic capabilities.

Experience, Education and Specialized Knowledge and Skills

Must thrive working in a fast-paced, innovative environment while remaining flexible, proactive, resourceful, and efficient. Must have excellent interpersonal skills, the ability to develop important relationships with key stakeholders, good conflict management and negotiation skills, and the ability to analyze complex issues to develop relevant and realistic plans, programs, and recommendations. Must have demonstrated ability in defining a compelling vision for analytics in driving impact for the business, developing and implementing analytics capabilities, and hiring and developing strong analytics teams. Additionally, must have a demonstrated ability to translate insights into strategies, excellent analytical skills, and an ability to communicate complex issues in a simple way and to orchestrate plans to resolve issues and mitigate risks.

Basic Qualifications

  • Bachelor’s degree required.

  • 8+ years of experience in pharmaceutical/biotech/medical technology industry, including advanced analytics and data science with 5+ years of recent experience and proficiency with Python or R, SQL, and application of advanced methods and statistical procedures on large data sets.

Preferred Qualifications

  • Expertise in managing and analyzing a range of large, secondary transactional databases is required.

  • Advanced degree (e.g., MBA) preferred.

  • Proficiency in data mining and extracting insights from large data sources, such as longitudinal claims data sets.

  • Solid understanding of the digital marketing fundamentals and related analytics.

  • Familiarity with web, search, and social analytics software.

  • Knowledge of analytics enabling technology (e.g., DataBricks, Cloudera, Impala, Spark, MapReduce).

  • Experience and knowledge of data visualization tools, such as PowerBI or Tableau.

  • Experience in CNS is a plus.

  • Experience in MS Office products; Excel and PowerPoint skills.

  • Experience consulting with key business leaders and working with all levels of management.

  • Strong team player that has a customer service approach and is solution-oriented.

  • Ability to build strong relationships with coworkers of various backgrounds and expertise.

Benefits and Compensation

The base salary hiring range for this position is $175,642 - $241,508.*

  • The actual salary offered within the range is dependent on a variety of factors including, but not limited to, relevant experience, qualifications, education, skills, and performance.
  • This position is eligible to participate in the Company’s annual bonus plan; the bonus varies based on performance and is subject to the standard terms and conditions of the incentive program.
  • To support your well-being, we offer a comprehensive benefits and wellness package, which includes medical, dental, and vision coverage upon hire. More information can be found in our Benefits Guide.
*Base salary ranges are periodically reviewed and subject to change.

Job ID: R001967

#Biotechnology #Careers #ThisIsSage

All Sage new hires will be required to provide documentation that they are fully vaccinated against COVID-19 or, if not, that they are legally entitled to an accommodation due to a medical condition or a sincerely held religious belief.  Requests for accommodation will be considered on a case-by-case basis, and Sage will consider, among other things, whether the proposed accommodation would create an undue hardship.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.


Equal Opportunity Employer. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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We value our relationships with professional recruitment firms. To protect the interests of all parties, and given the large volume of inquiries received from third-party placement agencies, we are not able to respond to all agency inquiries. We do not accept unsolicited resumes from any source other than directly from candidates for current or future positions. Submission of unsolicited resumes in advance of a signed agreement between our company and a placement agency does not create an implied obligation and, if an unsolicited candidate represented by a placement agency is hired, we are not obligated to pay a fee. Only approved recruitment firms will be allowed to provide services to Sage Therapeutics, Inc.

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